Starting up a business needs a lot of work like marketing. You will need to market your services, products or even your brand in order to get notice. To do this, one of the most effective low-cost to get your business market is using online marketing tools. Some of these online marketing tools are free while others are paid, however, most of the paid versions do offer free trials. Here are some of them.
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Every small business owner needs tools to get their marketing campaigns off the ground. Frankly, too many of these tools are only for enterprise-level businesses or require a budget that doesn’t always justify the ROI.
A personal hobby of mine is testing out tools and finding the best ones for myself and the team to use on our campaigns.
After much testing, here are some of my favorites that every small business should have in their tool box. [Editor’s Note: Each of the tools listed here has a free version.]
Answer The Public’s tool is completely free and has become an integral part of our content strategy. We use it to determine the topics and questions surrounding the primary keywords that we want to rank for. We then try to answer as many of these questions as we can with our content. This way, when Google is looking at which websites have the best information regarding the topic, we’re not only more likely to rank, but we also are more likely to convert visitors because we answer the most important questions they have.
Understanding your link profile and that of your competitors is crucial to building your Domain Authority. One of the quickest wins in every SEO campaign is to copy and paste your competitor’s URL into OSE and find all the sites that are linking to them but not linking to you.
Screaming Frog is the go-to crawl tool for most everyone in the industry. While they do have a paid version of the tool, you can crawl up to 500 pages for free, leaving most small businesses in the clear. As mentioned above, this tool is terrific for finding broken links, auditing your redirects, finding pages that are missing meta data, and finding duplicate content at a URL level.
Siteliner is a dream come true for quick and dirty duplicate content analysis. Once again, they limit the amount of pages you can crawl, but 99% of small businesses are totally fine with the free version. Simply place your url into their search bar and press go. You’ll be rewarded with tons of actionable data, like:
Say goodbye to writer’s block with this handy tool. Our content team loves to use this tool to come up with highly shareable content ideas. With the simple press of a button, this free tool gives you title ideas that range from serious to downright hilarious. Nobody’s ever said: “WOW, that sounds like a boring article; I’ll read it!” Have some fun with it, and even if you can’t find the perfect title, you’re bound to get the creative juices flowing. Read full story here…
Hopefully, these real-life examples will help you decide which online marketing tools are right for your business so you can get started today!